3 secret tricks to get noticed on Periscope

Periscope logoPeriscope is growing by thousands of users every day.  As more people get online you need to find clever ways to get yourself noticed if you want people to watch your scope and follow you.  On Aug 12, 2015 it was announced that Periscope had reached over 10 million users, just 4 months after it was launched. It was noted that over 40 years of video was being watched per day.  So how many users must there be now?  Double that?

Periscope is being used for many different purposes but it can be used by you as an internet marketing tool.  By amassing new followers each and every time you broadcast you can gain a completely new set of leads who have got to know you and earn their trust.

So how can YOU get noticed on Periscope??

  1. Make your Scope stand out by using emoticons in your session title.  Include one at the start and one at the end of your title to make it look a little different to everyone else.
  2. Think about what people might be looking for, eg, use a ‘How to … ‘ headline or ‘The number one easiest way to … ‘
  3. Check your headline for typo’s so nobody thinks you’re an illiterate idiot.

Just in case anyone was offended by number 3, here’s a BONUS secret trick.

  • Your Periscope broadcasts are only available on the app or the website for 24 hours BUT you can use a secret site called http://katch.me to store them for longer.  This site also allows you to pause, rewind or forward videos giving you greater control than in the Periscope app.  You are given your own page just like on Periscope where your followers can find all of your old recorded scopes.

Please feel free to share or leave a comment below if you think you could use Periscope to attract more people to your business.

 

How to create an irresistible Lead Magnet?

One of the best ways to get your website visitors to sign up to your email list is by offering them something for free.  In order for them to complete the form the offer (or lead magnet) must be of sufficient value to peak their interest.  Here is a quick overview of Lead Magnets and what you should consider when designing your offer.

What is a Lead Magnet?

A lead magnet is something you give your website visitors in exchange for joining your email list.  These are usually a free report or a discount, eg, 10% or 15% off.

Why use Lead Magnets?

Because they get results!  You can easily double your conversion rate by adding an incentive to sign up.  A really good lead magnet can get you 30%, 60% or DOUBLE the results.

What makes a good Lead Magnet?

A good lead magnet gets the attention of your visitors.  It should addresse their biggest fears, problems or challenges.  It should be useful, and tells them what they really want to know.

How to find out what your visitors want to know

1. Put yourself in their shoes : If you were looking for info, what would you really want to know?  Make a list of things that come to mind then delete everything off the list that is easy to find out, ie, easily found in the search engines.  You want to answer the questions or solve the problems people can’t find anywhere else to make your site unique, and will make your opt-in incentive irresistible.

2. Check out forums and blogs in your niche : Which articles or blog posts are most popular – see which conversations get the most activity.

3. Use social media : visit the major FB pages in your niche.  Don’t forget You Tube – which videos have the most views – pay attention to the questions people ask.

4. Research Amazon reviews : Reviews can tell you all sorts of information about why people bought a book or product.  Check out comments made about reviews

5. Survey your audience : Create a survey using Get Response to find out what your audience wants to know.  What’s your biggest frustration with your niche?  What’s the one thing about your niche you haven’t been able to find info about?

 

Please feel free to share or leave a comment below and let me know how you build your lead magnets.

Strategy and Focus

Step out of your comfort zoneI watched a fantastic iPro training video with Dean Holland this morning. He outlined 6 strategy ideas to be followed in order to focus your efforts in building an online business.

The idea is to focus on a few traffic building methods like solo ads, blogging, podcasting, or banner advertising. But be consistent in how many times you perform these tasks. If you consistently write blog posts, comment in forums or other blogs then you’re slowly increasing the number of times your affiliate link is visible to potential leads.

This commitment to your business may be unfamiliar to you as you try all sorts of ways to making money, but in the end it is stepping outside of your comfort zone which will pay dividends.

We all hate public speaking but make the effort to broadcast your first scope on Periscope, make a short video on something you know lots about and share it on YouTube or Vimeo, do something you wouldn’t normally do.

Take time out to identify your strategy and focus.  Step out of you Comfort Zone today !!!!

 

Please feel free to share or leave a comment below if you’ve stepped out of your Comfort Zone recently.

My top 5 tips for running Solo Ads

As part of my traffic training for the iPro Partners programme I decided to try out running a solo ad with a third party provider.  Solo ads target people on another person’s email list. Although this is a paid traffic method, the idea is that the list owners are able to email their list and guarantee a pre-agreed number of clicks / visits to your website or affiliate link. The fastest way to find a solo ad provider is by searching public groups on Facebook.

Facebook Solo Ads GroupsSelect one of the groups and click the Join Group button. You will need to wait for the group owner to approve your membership, but once a member you can start searching the many testimonials left by other marketers.  Next, you should select someone based on the reviews then send them a FB message to ask them about their service.  Clicks can cost anything from $0.40 to $0.70 per click.  You will usually pay upfront via PayPal.  You will need to provide the URL for your affiliate link then ask if the provider will create the swipe for the ad, or if you need to prepare one (which you will usually find in your affiliate members area).

 

Top 5 tips for running Solo Ads

  1. Ask about conversion rates to ensure a great percentage of optins from clicks (30 – 50%)
  2. Make sure you or your provider tracks the clicks
  3. Select a provider with over 70% tier 1 subscribers (ie, UK, USA, Canada and Australia)
  4. Ask if the provider has advertised your affiliate product recently
  5. Ask how often the list is refreshed (ie, adding new subscribers)

I received the majority of my clicks within a few hours of the email being sent.  I received an opt-in rate of approx 32% but no confirmed orders to date.  I understand the follow-up email sequence is very good so I hope to see sales very soon.

I was also sent a click tracking report by the Solo Ads Provider which showed me the number of clicks, % of Tier 1 list members, number of unique IPs and mobile clicks.  There was also a chart showing demographic spread in more detail.

solo ads report

I will provide an update as soon as I see any results, ie, sales !

 

Please feel free to share or leave a comment below and let me know if you use solo ads as a traffic method for your business.

Periscope – the Internet Marketer’s Secret Weapon

Periscope logoThe use of Periscope as a communication tool for internet marketers seems to have taken off over the last few weeks.  Some of the industry guru’s are using it as a lead generator and giving away free info on an almost daily basis.  Of course, the intention will be to gain a huge gang of followers and sell them a training course of some description in the coming weeks or months.

You may not know that Periscope is owned by Twitter who bought it in February 2015.  All your followers on Twitter can be added as contacts on Periscope so that when you start a live scope they receive a notification telling them you’re online now.

What is Periscope?

Periscope allows you to use your smart phone to broadcast live to your followers wherever you are. The app (which is available on iOS and Android) enables you to become your own “on the go” broadcasting station, streaming video and audio to any viewers who join your broadcast.  The show is recorded and remains available on Periscope for 24 hours to watch as a replay.

I’ve picked up loads of amazing tips and tricks for how to use Periscope and attract more followers, keep them engaged, and go crazy for your scopes (broadcasts) which I will share on my next few posts.

Please feel free to share or leave a comment if you have any questions or have experience using Periscope.

 

‘Create Your Own Blog’ Video Training


Following the advice of my mentor at the time, I decided to start my own blog last year.  While I was setting up the blog I recorded every step so I could use it to create a product all about how to create your own blog.  In an effort to bring traffic to my blog I uploaded the videos to YouTube.  The content is still relevant so I’ve decided to make them available on a dedicated page HERE.  I hope to add to this video series very soon.

 

How to Purchase Your Own Domain  How to Configure Your Domain and DNS  How to Install WordPress

 

As always, I welcome your comments.  Cheers !!!