support forums and sign up for the mailing list to receive updates and news. By Husani Oakley. Version: 1.4 */ /* Copyright 2009 Husani Oakley (email : wordpressplugins@husani.com) This program is free software; you can redistribute it and/or modify it under the terms of the GNU General Public License as published by the Free Software Foundation; either version 2 of the License, or (at your option) any later version. This program is distributed in the hope that it will be useful, but WITHOUT ANY WARRANTY; without even the implied warranty of MERCHANTABILITY or FITNESS FOR A PARTICULAR PURPOSE. See the GNU General Public License for more details. You should have received a copy of the GNU General Public License along with this program; if not, write to the Free Software Foundation, Inc., 51 Franklin St, Fifth Floor, Boston, MA 02110-1301 USA */ /** SETTINGS AND REQUIRED FILES */ define("LINKSHORTCUT_NAME", "/link-shortcut"); define("LINKSHORTCUT_UI_LOC", ABSPATH . PLUGINDIR . LINKSHORTCUT_NAME . "/admin"); require_once(ABSPATH . PLUGINDIR . LINKSHORTCUT_NAME . "/lib/Linkshortcut.php"); require_once(ABSPATH . PLUGINDIR . LINKSHORTCUT_NAME . "/lib/LinkshortcutInstaller.php"); require_once(ABSPATH . PLUGINDIR . LINKSHORTCUT_NAME . "/lib/LinkshortcutAdmin.php"); require_once(ABSPATH . PLUGINDIR . LINKSHORTCUT_NAME . "/lib/LinkshortcutDataManager.php"); //grab control of the flow during template_redirect. add_action('template_redirect', 'linkshortcut'); /** * MAIN WORK FUNCTION. At this point, we know if WP has found the content. if we're a * 404, we'll check to see if it's a linkshortcut. if it is, redirect; otherwise, do nothing * and let WP continue with the error process. */ function linkshortcut(){ global $wp_query; //are we a 404? if(is_404()){ //yes. send to linkshortcut, which will determine if we redirect or not. $LinkshortcutManager = new LinkshortcutManager; $LinkshortcutManager->go(); } } /********* HOOKS AND ACTIONS REGISTRATION FOR INSTALL/UNINSTALL AND ADMIN PANELS ***********/ /** create options page and menu structure/pages */ add_action('admin_menu', 'linkshortcutAdminMenuCreation'); function linkshortcutAdminMenuCreation() { $LinkshortcutAdmin = new LinkshortcutAdmin(); add_menu_page("Link Shortcuts", "Link Shortcuts", 8, 'linkshortcut_list', array($LinkshortcutAdmin, 'displayMain')); add_submenu_page('linkshortcut_list', "addnew", "Add New", 8, 'linkshortcut_addnew', array($LinkshortcutAdmin, 'displayAddNewForm')); if(is_admin()){ //include javascript add_action('wp_print_scripts', array($LinkshortcutAdmin,'displayJS')); } add_options_page('Link Shortcut Options', 'Link Shortcut Options', 8, 'linkshortcut_options', array($LinkshortcutAdmin, 'displayOptionsPanel')); } /** set up ajax for admin custom ident check */ $LinkshortcutAdmin = new LinkshortcutAdmin(); add_action('wp_ajax_linkshortcut_check_ident', array($LinkshortcutAdmin, 'checkIdentWithAjax')); /** register activation/deactivation hooks. since i can't seem to get a class's method used as a callback, doing it ghetto style. */ $LinkshortcutInstaller = new LinkshortcutInstaller; register_activation_hook(__FILE__,array($LinkshortcutInstaller,'doInstall')); register_deactivation_hook(__FILE__,array($LinkshortcutInstaller,'doUninstall')); ?> My top 5 tips for running Solo Ads - JONMOSS Online

As part of my traffic training for the iPro Partners programme I decided to try out running a solo ad with a third party provider.  Solo ads target people on another person’s email list. Although this is a paid traffic method, the idea is that the list owners are able to email their list and guarantee a pre-agreed number of clicks / visits to your website or affiliate link. The fastest way to find a solo ad provider is by searching public groups on Facebook.

Facebook Solo Ads GroupsSelect one of the groups and click the Join Group button. You will need to wait for the group owner to approve your membership, but once a member you can start searching the many testimonials left by other marketers.  Next, you should select someone based on the reviews then send them a FB message to ask them about their service.  Clicks can cost anything from $0.40 to $0.70 per click.  You will usually pay upfront via PayPal.  You will need to provide the URL for your affiliate link then ask if the provider will create the swipe for the ad, or if you need to prepare one (which you will usually find in your affiliate members area).

 

Top 5 tips for running Solo Ads

  1. Ask about conversion rates to ensure a great percentage of optins from clicks (30 – 50%)
  2. Make sure you or your provider tracks the clicks
  3. Select a provider with over 70% tier 1 subscribers (ie, UK, USA, Canada and Australia)
  4. Ask if the provider has advertised your affiliate product recently
  5. Ask how often the list is refreshed (ie, adding new subscribers)

I received the majority of my clicks within a few hours of the email being sent.  I received an opt-in rate of approx 32% but no confirmed orders to date.  I understand the follow-up email sequence is very good so I hope to see sales very soon.

I was also sent a click tracking report by the Solo Ads Provider which showed me the number of clicks, % of Tier 1 list members, number of unique IPs and mobile clicks.  There was also a chart showing demographic spread in more detail.

solo ads report

I will provide an update as soon as I see any results, ie, sales !

 

Please feel free to share or leave a comment below and let me know if you use solo ads as a traffic method for your business.