Super Effective Webinar Tip For Selling Products Fast

I attended an amazing webinar last night hosted by John Thornhill and featuring Michael Cheney.  The content of the webinar was awesome and culminated in a well deserved, and not unexpected pitch for Michael’s latest offering.  Purchasing the product was a complete no-brainer, but the clincher was the fact that John made a fast action bonus offer I couldn’t refuse during the last 20 minutes of the webinar.

The content was over, the offer from Michael was clear, and the bonuses added by John were really great compliments to the overall package.  Then, the clincher was revealed.  John offered a Live Action Takers bonus.  If I signed up to the already fantastic product package before the 20 minute timer reached zero, I would get some frankly unbelievable additional bonuses.  I couldn’t get my credit card out fast enough – even though it was almost 01:00 am!  Without this ‘convincer’ I’m fairly sure I would have waited until the morning and mulled over the idea of buying – possibly resulting in a decision not to buy.

Do the unexpected.  Make your audience an offer they can’t refuse.  It has to be jam-packed with value and encourage them to act immediately, rather than taking the risk they won’t buy.  Personally, I can’t wait to get started.  Watch this space !!

Live or On-Demand Webinar? You Decide

Most of the time, when you hold a webinar it is going to be live. In fact, that’s pretty much the definition of a webinar – a live presentation that has attendees and a presenter. But there may be times where it makes more sense to record the webinar in advance without an audience present and then make it available on demand.

In this short post, I’ll consider the benefits and disadvantages of both of these styles of webinars.

Live Webinars

Live webinars are obviously the standard. Hosting a live webinar has a number of advantages including being able to instantly give information to your audience. This is important if they are working on something time sensitive or that would benefit them financially (such as when your information will help them improve their business).

In addition, when you host a live webinar, you can answer questions that your attendees have. This is obviously impossible in any sort of conventional sense when you do an on-demand webinar. Sometimes, an attendee will not understand a concept or idea that you present and answering their question will clear up their confusion.

Also, live webinars allow you to charge money. On-demand webinars can also be downloaded for a fee, but people are definitely willing to pay more for a live webinar. Generally, when someone pays the ticket price for the live webinar, you can then allow them to download the recording for free.

On-Demand Webinars

Webinars that are on-demand can also be advantageous. The disadvantage of holding a live webinar is that people who want to attend have to actually be available on the day and during the time that it is going on. Having an on-demand webinar can allow busy people to download it or view it at their leisure, which many will be able to appreciate.

Webinars on-demand also have the advantage of being able to edit them. Sometimes, no matter how well you prepare, something can be completely wrong. Technical issues can bring down a webinar and more than one presenter has reviewed their webinar recording and found that there was no audio or some other problem that made the webinar unusable.

Finally, webinars on demand can be filmed in segments. If you have an extremely busy schedule you will appreciate this feature. Sometimes, you are just too busy to host a webinar for three hours, not to mention all of the prep time. An on-demand webinar can solve this problem.

So, a fairly basic comparison between live or pre-recorded on demand but hopefully these points will help you understand the options a little better.

You can find out much more about hosting your own webinars at www.WebinarAuthority.info.

How to Make People Want to Pay for Your Webinar

Everyone wants to make money from their webinar. But it isn’t always easy to get people to pay for information, especially if they have come to expect it for free.

Depending upon the niche that you are in, and how good your information is, you might be able to charge people to attend your presentation. Here are some tips to make them willing to fork over a few bucks for your wisdom.

1. Make limited seating. If you are advertising to 35,000 people and you have done your research and can estimate that around 500 will sign up for a free webinar, then only sell 100 tickets. Make sure the ticket sales page is counting down every sale. When people see them going fast, they will sign up as not to miss out.

2. Create a professional promotional campaign. If you do advertising, make promotional videos, get other people to blog about your webinar and get the word out so that they see it wherever they go, your webinar will be worth the price of admission. This may cost a few bucks, but you will make it up with the amount you earn with the webinar.

3. Offer something for free. If people know they are going to get an amazing eBook or some other product or service, it makes the price of the webinar much more palatable.

4. Choose the right day and time. Remember, you are targeting working people – because they have the money to pay the ticket price. So, you want to make sure that you work around their schedule. A good window to shoot for is Tuesday, Wednesday or Thursday, anywhere after 2pm or 3pm.

5. Send value-building reminder emails. You need to remind, remind, remind. Start with 3 months away from your webinar and send an email every two weeks. The last month send a reminder email every week and then in the last week send two reminder emails. Remember, make sure you build value with each email and make them short and sweet so that people don’t unsubscribe from your list.

What about Free Webinars?

You don’t actually have to charge for your webinar if you don’t want to. Lots of people run their business by offering free webinars. But you have to have something for them to buy and your presentation should ensure that they have the information needed to make that decision.

How to Use Teaser Videos To TRIPLE Your Webinar Attendees

So, you have a webinar coming up. I suspect you’re really excited about presenting amazing content to your audience, but you are worried that not as many will come as you’d like. Perhaps your last webinar didn’t go as well as you would have liked?  Well, you can often double or even triple your attendees with one simple thing: a webinar teaser video.

What is a Teaser Video?

Have you seen a movie trailer? If not, you really should get on YouTube more often. A webinar teaser video is like a movie trailer for your webinar. It should result in people foaming at the mouth to get the information you are sharing.

You could have a professional video, which costs several hundred dollars at minimum, or you can outsource everything including voice work, whiteboard animation, video presentation and other elements to Fiverr. You could get stock music and footage online as well for a nominal fee.

Reasons Your Teaser Video Will Attract Attendees

Here are several reasons that show what a teaser video will do for the people who see it.

– Viewers will see that you aren’t just an amateur with a slideshow presentation. They will consider you a professional speaker or instructor with the right teaser video and this will make them want to come if they are interested in the subject matter at all.

– You will be able to get your content across much more effectively. People may not realize what your webinar is about or how much it will benefit them from your description or Twitter posts. But they will probably be much clearer about it after seeing a professionally produced video.

– You can include some aspects of the presentation that give them information they can’t get anywhere else. You can even play short clips from a past presentation so that they can see just how good your webinars are.

– If people like your video, the likes and comments that it gets will give people even more motivation to sign up.

– Posting a video on as many of the video upload sites as possible will mean that you reach a much wider audience and pitch your webinar to people that may not have known about it otherwise.

– Videos are much more popular ways to share on social media so you will be spreading your message wider and farther.

Want to know more?  Check out all of my other articles on running successful webinars HERE.

What Makes Webinars so Effective?

You may have heard that webinars are some of the most effective ways to connect with an audience. After all, that’s why you are interested in hosting one. But why are they so effective and how well do they stack up to the other forms of communication and instruction out there. In this article, we will explore the reasons that webinars work so well for connecting to an audience and passing on information so that you can determine whether or not you should hold you own webinar.

Webinars Establish Your Credibility

If you want to be thought of as an expert in a particular niche, webinars can develop that expertise. When you deliver a seminar over the web to a large audience, you automatically get credibility points and it makes people more apt to buy things that you recommend as well as being more willing to pay for your information.

Information Gained in Webinars Has Staying Power

When people watch a video, they sometimes tune out important concepts, particularly if the video isn’t that compelling. But the live aspects of webinars make people much more willing to listen and pay attention.

Webinars Provide Information in Real Time

When you want to pass on information right away, a webinar can be a great tool. People get the information live, as you are delivering it, rather than later on, or worse, secondhand.

Webinars Are Convenient

Webinars are really convenient in comparison to actual seminars. People only need to travel to their computer – or in some cases to their mobile phone.

Webinars Provide Actual Answers

When you host a live webinar, you can actually answer your attendees questions. This is one of the big benefits of a webinar over other types of information transfer. People can ask you about something if they don’t understand it.

Please feel free to leave your thoughts and comments.  Hopefully, these tips will help you prepare your attendees and lead to as many people seeing you and hearing your message.  If you want to find out more about how to run webinars check out my free report Webinar Success HERE.

How to Promote Your Own Webinars

Promotion is an essential part of hosting a webinar. Remember, the whole goal of running a webinar is to share information with your audience and the larger the audience the better. Promoting your event lets people know about it and gets the word out. But how do you promote one effectively? Here are some tips that will help you make sure people know about your webinar.

1. Use email, because according to research it is the best way to promote a webinar.  ReadyTalk rated the email approach to webinar promotion with 4.46 out of 5. People are much more likely to take action when they receive an email about it.

2. However, email isn’t the only way that you should be promoting your webinar. You should also be using social media, with whatever networks you normally use. Facebook and Twitter are absolutely required and LinkedIn is a good idea as well.

3. Once people land on your registration page, you’ve still got to convince them to sign up. You might be tempted to create a long registration form so that you will have information about your attendees, but you should limit your fields to 4 instead.

4. Remind, Remind, Remind. Just because someone signed up for your webinar doesn’t meant they are going to attend. In fact, many of them will simply forget about it. That’s why you need to remind them, starting with regular reminders the month before the event and culminating in two or three email reminders the week prior.

5. Optimize your landing page properly. Make sure that they know the date and time of the webinar and how you are going to be able to solve their problem. You will also want information on the speakers and even if it is you, give them a celebrity-like write up that makes them seem like someone worth listening to.

6. If your webinar is still a few months away, and you don’t already have one, consider writing a blog about the topic you are going to be covering in your webinar. Blogs drive traffic because the richness of content puts you in the search results for a lot of keyword phrases.

7. Make sure that your webinar is featured prominently in your email signature and your forum signatures relating to the topics that you will be covering in your webinar. Also, make you are sending out emails and posting on the forums.

Hopefully, these tips will help you prepare your attendees and lead to as many people seeing you and hearing your message.  If you want to find out more about how to run webinars check out my free report Webinar Success HERE.