Today, an estimated 40 million small businesses are using Facebook to promote their business and connect with their customers. Trying to attract new “likes” to your page can be a challenge, but one that is well worth the effort. One study found that the average value of a single Facebook fan is $174. While this number varies depending on your business and industry, capturing the loyalty of your target audience is essential.
Here are five guaranteed ways to attract more visitors and garner more fans on Facebook.
1. Images
A regular part of your Facebook content strategy should revolve around images. Posting captivating and relevant pictures to your Facebook page is an excellent way for you to increase engagement with your audience. As your audience shares the photos that you post, you’ll begin to see a boost in your reach, leading to more exposure and fans.
2. Produce Great Content
One of the quickest ways to lose fans is by posting less than stellar content. The most common reason people will leave, unlike a brand page, is because the business continues to post uninteresting content. Keep more of the fans that you’ve already gained by creating engaging content that adds value and meets the needs of your audience.
3. Hold a Contest
People love to win stuff. Holding a contest on your business Facebook page is still a great way to persuade people to like your page. It is essential to spread the word about the contest on your website as well as sending the information about it to your email list. If the contest is inventive enough, you’ll be able to spread your reach even further and gain more fans. Just make sure that you make “liking” your page a requirement for your contest.
4. Buy Them
Facebook has some of the most targeted advertising at your disposal. You can use Facebook advertisements to drive more people to your page with the hopes of converting them into fans. With this method, it is crucial that you have a compelling call to action on your page to turn these new fans into customers.
5. Cross Promote
A part of your overall social media strategy should include cross-promoting your content across multiple social media platforms. Drive some of your Twitter or YouTube followers over to your Facebook page by providing them with high-quality content and quality engagement on your Facebook fan page.
Just like with all your marketing efforts, it is going to take some time to build your fan base on Facebook. By creating great content and engaging with your audience you’ll turn your Facebook Fan page into a thriving community.